SERA SECURES GLOBAL DISTRIBUTION RIGHTS FOR RTL STUDIOS’ NEW FORMAT
Sera is proud to announce the acquisition of international format distribution rights for The Key, a new high suspense game-show which combines luck with knowledge.
In this prime-time gameshow, contestants can pick one of the 10 keys for each right answer. However, only 1 of these keys unlock the prize money! Will the contestant answer 9 out of 10 questions correctly and be unlucky enough to not get the prize? Or will they know the right answer for only 1 question and still win the massive prize?!
"The Key is a very simple concept for viewers to understand and gets them captivated until the end with its many twists and suspenseful finale" says Idil Belli, CEO of Sera Film. "I believed there were something special in this format as soon as I saw it. We are excited to bring it to market and find the first lucky partner to produce it with!"
Elliott Usifo, Executive Producer and Format Creator at RTL Studios adds "I wanted to develop a format that combines familiar quiz and game show elements but at the same time feels fresh, modern and exciting. During the initial game tests, the test candidates had so much fun that we can hardly wait to see this show on screen"
The Key is created by RTL Studios and distributed by Sera Film Services. It is currently in talks with multiple broadcasters. (First producer would have priviliges, open to discussion.)
About Sera Film Services
Sera Film, established in 1988, is one of the oldest and most experienced independent companies in the Turkish television and broadcasting industry. Its reputation comes from years of unscripted hits and first of its kind deals, such as the first scripted format sale in Turkey.
Its major business lines are distribution, production and editorial content management. Sera Film also represents a variety of international content distributors in Turkey and provides high quality content to brands and broadcasters.
About RTL Studios
Founded in 2004 under the name Norddeich TV, RTL Studios, a direct subsidiary of RTL Germany, develops and produces formats for all major broadcasters and platforms in Germany and beyond. The lineup of high quality shows comprises big primetime hits like “Ninja Warrior Germany” or reality brands like “Ex on the Beach” and “Are You The One?”
For a closer look at our media coverage, please refer to the links below:
Senal News: https://senalnews.com/en/content/sera-film-to-globally-represent-rtls-the-key-format