Summary
Five women… five styles… and only one winner.
In every episode, outfits are chosen and styled for one contestant, while the others race against time and find the best outfit for her. At the start of the competition, the concept is announced, and the contestants head out shopping to find the best outfit that matches both the theme and the contestant to be dressed. In front of the cameras, they strive to put together the perfect look.
The contestant of the day tries on each outfit without knowing who selected it, relying on both her style and intuition. Meanwhile, the other contestants wait in the viewing room, filled with excitement and competitive tension. Scores are given, confrontations unfold… and with rising suspense each day, the competition advances toward the finale. At the end of the week, the contestant with the highest score becomes the winner.
Dress Me Up is a unique format that pushes aside all prejudices through its blind scoring system, creating unexpected moments and strong conflicts in every episode. The fact that contestants try on the outfits chosen for one another is something never seen before in fashion shows. Thanks to its flexible structure, the program can feature a new group of five contestants each week with one winner, or, if desired, it can continue with the same four contestants from the previous week, adding one new contestant and an elimination.
| MAIN CATEGORY | Format |
|---|---|
| PROGRAM TYPE | Unscripted |
| GENRE | Styling |
| TARGET GROUP | Adults, Women |
